Staying Calm during COVID

Welcome to our Wellbeing during COVID-19 resources blog. Each of our blogs links directly to one of our 6 rules for keeping calm during the COVID crisis.

What is 'perfect' anyway?

I'm sure we're all guilty of once having uttered the phrase 'practice makes perfect'. But what does perfect look like, and why do we often view it as a goal to strive for?

In metric driven models such as sales, perfect could be regarded as the most purchased product in a line. But, does that make the product perfect? It may just mean it's cheaper, more available or has smarter packaging design.

Car rental firm Avis ran a hugely successful advertising campaign where the toted the line; "We're number 2, so we try harder."

Having a goal to pursue is an invaluable motivator, provided you have a healthy understanding of goal achievement. 

A goal of; I will run 5km in under 30 minutes is a great example of a healthy goal. 
Whereas a goal of; I will be the best 5km runner in my age category in the county is pretty unhealthy in many ways.

Your idea of best here, means fastest. However, comparison to others, poor form, an injury or poor support materials could derail you and damage...

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